Through this guide to fooding and boozing, Janeane introduces Philly fanatics to unique dining options, interesting menu choices, and the perfect drinks to pair them with. From champagne and pop rocks to well-aged cheese, Philly-ism is the ultimate hub for all things delicious and all things Philly.

Check it out:
philly-ism.com
@phillyism
facebook.com/phillyism

The Maiden Media presentation team will be led by Amol Waishampayan, Creative Director, and Kevin Barnes, Account Manager. Their expertise and experience on the front-line with clients has afforded them valuable insight into best practices and principles in modern B2B social media.

The night will include a comprehensive presentation alongside real-time feedback via YORN. This platform will display thoughts on-screen so Maiden Media may address business-specific questions and comments as they arise. Additionally, the night will feature a supplemental discussion through hashtagged tweets made during the event via Tweetdeck.

Attendees will be guided up the rungs of a model thought leadership ladder which addresses both the opportunities and common missteps professionals face during this B2B social media climb. The in-depth, interactive seminar will focus on both curating and creating information, sharing it with the world, and amplifying the effects. Guests will be provided with iPads to participate in the conversation and to personalize the content throughout the night.

Invitees are encouraged to visit the “Climbing the Ladder of Thought Leadership” microsite http://apple.maidenmediagroup.com in order to RSVP or request an invitation.

About Maiden Media Group

Maiden Media Group is a digital experience agency run by Digital Natives. Maiden Media’s staff strives to keep the agency and its clients ahead of the digital curve through strong passion, thirst for knowledge, and understanding of the digital world. Headquartered in Old City, Philadelphia, Maiden Media translates strategy into inspired rich media content and executes in a way that gets audience’s attention and compels action.

Maiden Media Group is headquartered at 130 N. Second St., Philadelphia, PA 19106. For more information, please visit http://maidenmediagroup.com.

Contact:
Tusar Barik
Maiden Media Group
Ph: (215) 253-4576
empower@maidenmedia.com
Twitter: @maidenmedia
Facebook: http://facebook.com/maidenmedia

Bigwig advertising executives in expensive suits are probably going to shake their heads and dismiss the idea because it sounds like too much fun. And, to that, I would say you’re exactly right; it is fun. Bam. Now what?

People love fun. They love competition and they love winning. But, more than any of those things, people love rewards. I dare you to tell me you’ve never stood in line at the grocery store behind a customer who is asked if they have a store club card.

Customer: Umm, I have one. I just forgot it at home. Can you look me up?

Cashier: Well, you won’t save anything today so it doesn’t really matter.

Customer: I’M ONLY 5 POINTS AWAY FROM GETTING MY FREE THANKSGIVING TURKEY OK? LOOK UP MY CLUB CARD. NOW.

So if that same woman was told that there is a special promotion today and any customer purchasing Ragu tomato sauce will receive double points on her club card, do you think she’d do it? Of course she would. And you probably would too.

It’s our nature to crave rewards for the things we do. We can’t help but feel like we’re doing The Fresh Grocer a favor by shopping at their store, so of course we expect to be “paid back” for that gesture.

When you think about it, the whole world seems to be based on this idea of gaming. You get a job with a company and maybe you’re told that in 12 months you’ll sit down with your manager and discuss progress. If you get above a 90% on your ratings, you’ll get a bonus. Will you work harder than you would if this conversation never happened? Of course you would. You’re human, aren’t you?

So when brands build social campaigns, it’s probably best that they ask themselves:

What are we doing to motivate our audience?
Why should they feel compelled to ‘like’ this page?
How do we plan to pay them back for being so loyal?

Marketing efforts should mirror real life. Real life is full of rewards and the urge to earn them. The theory, of course, is that all of the money you spend rewarding them will come back around in the end.

The guys at Pizza Hut when I was a kid knew that there was no way we’d collect our free pizza and leave. Of course we’ll order breadsticks and of course my brother didn’t read enough books so we’ll have to pay for his. It was the perfect set-up. And I didn’t feel cheated at all. I read all of those books so that I would get my reward. I did my part and they did theirs.

So, think about your business. Do people have a reason to pursue you? If your answer is no, then maybe it’s time to get thinking about social gaming.

These sugar cookies are a classic recipe, taken out of the oven pleasantly early so that they retain a nice chewy bite. I came up with the vanilla icing recipe when I was a kid and haven’t stopped using it since. The funny part is, I never actually measure out the ingredients so I can’t quite share the recipe if anyone were to ask. It just sort of happens when I’m making it.

What’s the weather like where you are? If it’s anything like the streets of Old City Philadelphia are right now, I wish you warm thoughts and nights filled with blankets, hot chocolate, and a classic Disney movie.

For Amol’s html cupcakes, I went with the old school bright green DOS-style letters which spelled out his name within a <p> tag. Janeane got quite the opposite with her bright pink, sparkly edges and confetti sprinkles. Both turned out to be fitting for their birthday recipient and made for a great return to the regular work week!

In a way, it’s kind of sad. But it’s just how we are. We crave things instantly and then, before we can even process what we heard, we spread it to the masses. There’s a ton of big wigs out there writing books about our generation of millennials and how we’re tearing society apart by the seams. But you know what I think? I think we’re kind of brilliant. And, in every possible sense of the phrase, we’re changing the world.

So here’s the countdown of the top 11 moments with the highest tweets per second in 2011:

11. Japan Earthquake: 5,530 TPS

On March 11th, during the 8.9 magnitude earthquake and consequent tsunami that swept the coast of Japan, thousands of tweets went out either expressing shock, wishing well, or looking for help.

10. Miami Heat NBA Finals: 5,531 TPS

LeBron James, small forward for the Miami Heat, caused a social media uproar when he tweeted his reaction to the team’s loss in the NBA finals. He announced, “The Greater Man upstairs know when it’s my time. Right now isn’t the time.”

9. #RIPSteveJobs: 6,049 TPS

On October 5th, the world lost a visionary, an innovator and an absolute creative genius. Steve Jobs passed away shortly after resigning from his position as CEO of Apple. #RIPSteveJobs trended worldwide.

8. UEFA Finals: 6,303 TPS

In the final match of the Union of European Football Associations (UEFA), Barcelona won against Manchester United. The final score was 3-1 and Twitter was sure to capture varying reactions.

7. BET Mixup: 6,436 TPS

When contest winner Tiffany Greene had her 15 seconds of fame as the presenter of the BET Viewers’ Choice Award, she probably wasn’t expecting the attention she would get. The teleprompter ahead of her indicated that the winner was Rihanna but the tablet in her hand said Chris Brown. The mix-up made way for some extreme mockery across Twitter.

6. 12am Across the Globe: 6,939 TPS

As midnight struck across the world, “Happy New Year” tweets raced across time zones, starting with Japan. The movement of such a common sentiment is stunning to say the least.

5. Jobs Steps Down: 7,064 TPS

Mere months before the announcement of Apple’s latest craze, the iPhone 4S, the company’s CEO, Steve Jobs, resigned from his position. His letter read, “I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come.”

4. [and 3.] FIFA Finals: 7,196 and 7,166 TPS

When the United States faced Japan for the final match in the FIFA Women’s World Cup, Twitter feeds were overflowing with reactions. The same goes for the Paraguay vs. Brazil game, which was also played on July 17th of this year.

2. Davis Controversy: 7,671 TPS

After being sentenced to death for the controversial 1989 murder of an off-duty police officer, Troy Davis garnered the year’s second highest number of tweets per second. Despite the social uprising, Davis was executed the following day.

1. World’s Most Popular Baby: 8,868 TPS

During her performance at the MTV Video Music Awards, Beyonce announced to the world that she and her husband, Jay-Z, are expecting a baby. This news, above all other news in the world, holds the place for the highest number of tweets per second in 2011.

532,080

per minute

31,924,800

per hour

766,195,200

per day

279,661,248,000

per year

So, did you predict them? Were you one of the thousands in that very second in time that tapped the letters on your phone and quickly pressed “tweet” to be part of the moment? Or did you just sit back and watch them unfold?

It really makes you think. What was the most important moment in your 2011? How many things in your own life happened and felt more important than Beyonce’s pregnancy? What do you wish the world was talking about? The best part is, you have the power to make it happen -maybe 2012 is your year. Happy tweeting!

Happy Birthday Zain!

Our director of client recruitment’s birthday got lost in the middle of this busy and eventful week, so the celebration got pushed back to today. But the sun is shining, our doors are open and Old City is bustling, so I’d say it’s a perfect day for some birthday cake.

The inspiration for this cake is pretty obvious. And although we’re in the midst of baseball playoffs featuring Zain’s other favorite Philly team, a football field cake was just too tough to resist.

The cake is golden white flavored, a nice little switch from the usual funfetti, and it’s frosted with my signature homemade vanilla icing. I made two separate cakes in order to cut a football shape out of one of them and carefully place it on top of the base. Since the edges of the football were exposed, applying the chocolate icing was a scary and delicate process because the cake tends to rip apart. But with enough concentration and the right playlist provided by my roommate, I managed to pull it off.

Then I added a few details to drive home the point that this is a football field, but limited space made yard lines and a detailed Eagles logo a little tough. And yes, the football only has 7 laces but we’ll just say that makes it unique.

FOR IMMEDIATE RELEASE

MAIDEN MEDIA GROUP LAUNCHES NEW WEBSITE

In Celebration of an Active and Successful First Year in Philadelphia, Maiden Media Group Launches a New Website

PHILADELPHIA, PA – OCTOBER 5^TH 2011- Maiden Media Group LLC, a digital experience agency, launched a new website today in order to reflect the tremendous changes the agency has undergone in the past year and a half. From updating the look of the office, to seeing significant changes in staff, Maiden Media Group’s year in Philadelphia has been full of experiences now documented on their new digital platform. “With our official birthday coming up on October 12th, it seemed like a good time to celebrate and take a look at the changes that have come about in a little over a year,” said Zain Haseeb, Director of Client Recruitment.

By focusing on the social footprint in Philadelphia, Maiden Media Group has experienced success in a short period of time. They have partnered with Apple in holding a workshop series that demonstrates “How to Build Your Social Ecosystem,” an engaging and novel perspective on social media marketing. The series is being continued at an event with the Wharton Alumni Club on October 12th.

Maiden Media Group has been very active in the local technology community, holding a key event during Philly Tech Week, and now sponsoring StartUp Weekend, a team building event coming to Philadelphia the weekend of October 14th. In addition, Maiden Media Group’s Creative Director, Amol Waishampayan will be speaking at the Power of eMarketing conference in Rhode Island on October 12th and 13th, where he will serve as a panelist and moderator providing his knowledge and expertise in social media best practices.

The new MAIDENMEDIA.COM was built using HTML5 elements, CSS3, JQUERY, AJAX and an open-source content management system to showcase client work and case studies from the past year. Additionally, the site profiles key employees and staff working out of Maiden Media’s Philadelphia office. “This site was about capturing Maiden’s unique combination of personality with experience, and then translating it into a visual representation of our business. The way we see it, you could make a website for the sake of having one or you could choose to do it as a representation of what you stand for in the most organic and honest sense possible – we chose the latter,” said Designer and Developer Amanda Erickson.

About Maiden Media Group
Maiden Media Group is a digital experience agency located in Old City, Philadelphia. Comprised of Digital Natives who execute organic solutions via digital platforms, the agency’s clients primarily include small to mid-size companies in the B2B and B2C space. Maiden Media Group is headquartered at 130 N. Second St., Philadelphia, PA 19106. For more information, please visit http://maidenmedia.com.

Contact:
Maiden Media Group
Ph: (215)-253-4576
pr@maidenmedia.com
Twitter: @maidenmedia

Google has rebranded what being a successful company is all about. When was the last time you saw a billboard or a TV commercial for Google? You haven’t, and why not? Because they don’t need traditional advertising, while other search engines do. Sites like Bing that advertise heavily on their ease and simplicity of making a decision using their search engine, still need to advertise heavily in order to get their name out there. They created many different TV commercials using the tag line “Bing and decide”, as well as hiring celebrities (many of whom have their own reality shows) to use Bing as part of their “everyday life”. Hiring celebrities to endorse Google will never need to happen do to the fact that they have a business and creative platform that is blended so perfectly that the search engine practically advertises itself. Happy 13th Anniversary Google!