#smday Philly

#smday Philly

#smday Philly

Finding the Inspiration
June 30th marks a worldwide celebration of all things social media. Cities across the globe plan meet-ups to bring the conversation offline and discuss the impact of Twitter, Facebook, LinkedIn, and the many other ways we all stay connected. This was of particular interest to the Maiden team because of the strong emphasis we place on the digital world and how it can change the scope of a brand. We organized a meeting at the Urban Saloon in Philadelphia, but first we enjoyed some Twitter and Facebook themed cupcakes.

Making the Magic
These logos are so simple and recognizable that it was too perfect to pass up. Instead of the typical method of spelling out “Happy Social Media Day” with one letter per cake, I went with a much more basic message. The point is, you see those symbols and you don’t have to ask any questions. It’s as obvious as Mickey Mouse Ears or a Nike swoosh, you just get it.

Tasting the Treat
As usual, the Maiden team tends to prefer funfetti for their cake flavor of choice. The icing is mom’s homemade recipe, carefully colored to match the familiar logos with regular and neon food coloring.