This summer, Apple will release the latest iteration of its legendary OS X operating system, Mountain Lion. With this update, Apple hopes to further blur the divide between their handheld iOS devices (iPhone, iPad and iPod Touch) and their Mac computers. Apple will quote that a seamless user experience from device to device is the main end-goal in this constant shift. While that is clearly an aspect of Apple’s intent, it is easy to assume that revenue also plays a role in this decision.
iOS devices have had unprecedented success in the marketplace. Being versatile enough for a techie but also stylish and simple enough for everyone else has proved to be a winning formula for Apple. With 76% of Apple’s revenue coming from iOS devices, it clearly makes sense for them to try to convince these same people who love those devices that they will also love a Mac.
Apple began taking great strides with the iCloud integration of their current OS, Lion. Lion allowed for information to be synced with apps like iCal and Address Book to their iOS equivalents instantly, automatically, and wirelessly. Lion also added Launchpad, a quick an easy way for a user to launch an app which mimics the look of the iOS home screen. Apple will take these concepts and the seamless user experience even further with Mountain Lion.
The new OS will include the Notification Center functionality that has been with iOS since iOS 5 launched. They’re also adding Messages, Reminders, and Twitter integration. Game Center is making its Mac debut as well, which will allow Mac users to play against iPad, iPhone, and iPod users.
Clearly Apple is taking strides toward bringing the ease of use that has resonated with millions of iOS device owners to the Mac. Time will only tell if the Mac will ever match the immense popularity of its mobile counterparts.